A Radical Re-imagining
is a campaign designed to inform young social media users of the harmful impacts that an automated content algorithm system has on them.
It recognises a growing social issue where people are dependent on algorithmically generated feeds of information and no longer demand control of what is shared with them. People are losing context and adopting patterns of ‘lost helplessness’, where they look to solve personal issues through the opinions of others online - often toxic. This lack of control
is dangerous and the campaign shares why as well as how to take back control of their feeds.